marketing

There are many different interpretations of 'Marketing' and 'Branding' but the OurMart definition is :

getting your product or service to your potential customers in exactly the right way.
Working with you to ensure your customers become raving fans of your business...

branding

verb (used with object)

to impress indelibly
to promote as a brand name.

noun-

a kind or variety of something distinguished by some distinctive characteristic

marketing [ mahr-ki-ting ]

noun-

the act of buying or selling in a market.
the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

Bottesford Baptist Church

Sunday, 20 September 2009 20:49 | Written by Administrator |

As part of the Church's mission in 2009/2010, I was given the opportunity to help with the re-branding of the Church. The type of projects we are undertaking are on an ad-hoc basis and mainly comprise of posters and promotional material.

One area we identified after consultation with the church leaders was that we could be doing more to raise the profile of the Church to passers by as a starting point. It was agreed to design some brighter, more contemporary posters to be displayed on the external walls of the building in Bottesford. A long-term display and seasonal displays resulted and the latter are updated as required. The posters are printed for us byJonathan Cobb at Printing.com » in Newark who we work with on most of our graphic print jobs.

2009 Easter A2 poster printed on light resistent paper:

Landlubbers Promotional A2 poster:

General Events A2 poster (Opens PDF in new window):

Last Updated (Monday, 21 September 2009 22:22)

design and production - Loyalty Cards, Stray's Books, Newark

Monday, 14 September 2009 21:34 | Written by Administrator |

As part of the ongoing development of Stray's brand (and also their bottom line), we worked on an internal 'book token' scheme which was then rolled out for the coffee bar too.

The idea was to promote the use of the company's own book tokens rather than the National Book Token Scheme. We subsequently added a range of promotional 'coffee & cake' vouchers for sale from the coffee bar.

After marketing this scheme for a few weeks, the bookshop has already shown an increase in margin.

Last Updated (Wednesday, 17 February 2010 16:22)

Honey in the Soul

Monday, 14 September 2009 19:47 | Written by Administrator |

We were asked to put together some visuals for an independent beauty therapist from Newark. We were given a selection of images from a recent photo shoot and asked to 'come up' with something that summed up the business but also the entrepreneur who runs it...

Last Updated (Wednesday, 17 February 2010 16:23)

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testimonials

Mat, I certainly learned a lot last week - you made me look at things in a completely different way for which I am grateful and for the passionate delivery of the course!

Thanks again for the very productive day at the Sales & Marketing course in Lincoln.

Nick Bell - RentRentRent lettings »

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