the brief:
Design and produce interior graphics to promote the 'Stray's made-to-order gourmet sandwich'

• The menu was very wide ranging and we needed to offer a simple pricing structure for customers. I had to offer a system where Stray's customers could customise their sandwich whilst keeping a fixed price. The result was to have Regular or Gourmet fillings and then Trios or Quartet sandwiches, defining the number of ingredients...  
• I commissioned Clive Doyle Photography to produce the images for the design and the message was to demonstrate that the product offered value and quality plus choice.
• I worked with local print company Printing.com to produce the A0 sized menus and these were installed in frames which allow the menus to be amended/updated as required. I then fitted the menus in the store, ready for the opening event.
• I also had 'foody' graphics produced on board and these were sited in the store to add to the concept.
• Low res visuals below...