Mat Short - Web, Promotion, Training

Promote

There are many different interpretations of 'Marketing' and 'Branding' but the Mat Short definition is :

FIND A NEED AND FILL IT!

I work to help you get your product or service to your potential customers in exactly the right way.
The end result should ensure your customers become raving fans of your business...

branding

verb (used with object)

to impress indelibly
to promote as a brand name.

noun-

a kind or variety of something distinguished by some distinctive characteristic

marketing [ mahr-ki-ting ]

noun-

the act of buying or selling in a market.
the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

design and production - menu, Stray's coffee, Newark

Tuesday, 14 July 2009 00:36 |

Written by Administrator

We needed to move away from table menus as the business became busier and I was asked to design & produce an updated menu for the current range of products in line with the 'feel' of the business. I decided that wall mounted menus were the best solution and began by using photos taken by Clive Doyle Photography. These were incorporated into the menu design to continue the theme throughout the building and were printed by Printing.com in Newark. The finished menus were wall mounted in frames and can be amended as and when required by the client.

Last Updated (Thursday, 19 August 2010 20:39)

what are you selling anyway?

Thursday, 23 July 2009 11:17 |

Written by Mat Short

How many times do you hear a company talk about the technical aspects of their product? Not until the sale usually.

Successful marketing and branding is about showing potential customers why your product is the answer to their requirements.

My favourite marketing and branding description is:

to find a need and fill it...
Mat Short - OurMart

Below I've list a few more famous branding and marketing quotes:

We're not selling cosmetics - we're selling HOPE
Charles Revlon - Revlon Cosmetics

Last Updated (Thursday, 19 August 2010 20:43)